Digital Marketing
Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable. You can save money and reach more customers for less money than traditional marketing methods. Get to know your audience and allow them to know you personally which can help to create brand loyalty.
I studied Digital Marketing during my third year in College and feel it has been of great value with how I create and plan content whilst maximising reach.
Client Work
As part of a Digital Marketing module in third year of college, one of the projects was to work with a live client. The client I partnered with was IT Computer Service, based in Blanchardstown, Co.Dublin. Prior to working with ITCS, they had a dated website, logo, no engagement on Social Media and were not visible online.
The project lasted approximately three months. Within this time I developed a new website, Search Engine Optimised. I created it in WordPress and hosted on Register365. With the new website I created it in a new modern and responsive form with all the relevant information that the client requested. After the website, we agreed to rebrand their logo. Their old was logo was very dated and not universal to brand on products and social media. The new one is much more universal and matches the company, created it in adobe illustrator.
Lastly, I took over their social media accounts, Facebook in particular. During the three month project, I updated their page daily/weekly with offers, promotions and information about the company using illustrations created in Adobe Photoshop and Illustrator. Before I began the project they were on 90 likes and within 3 months of marketing for them, they reached 310+.
Overall it was a good experience working with IT Computer Service Dublin.
A complete rebranded to the company and made them visible on the web, whilst increasing their social media status.
Website link: www.itcs.ie
Certificates
